Posted by Alex Musil, Product Manager, Google Play
This year, we announced many new features, tools, and updates to help you get the most out of Google Play. You can check out all the updates in our I / O session, or keep reading for a quick overview of the new features that will help your business go even further, whether it’s generating more installs. or increase your engagement and income.
15% service charge for the first million dollars in earnings
1. Earlier this year, we ad an additional level of service fees to help drive developer success on Google Play. As of July 1, the service charge will be 15% instead of 30% for your first $ 1M (USD) of income each year. You’ll be able to sign up for the new pricing in the Play Console the week of June 7. sharing details about the process now to give you time to prepare.
New policy compliance management tools
2. We’ve created a new Rules & Programs section in the Play Console to provide you with a one-stop place to see all of our policy compliance issues, tips on how to troubleshoot policy issues, and information about policy compliance issues. upcoming rule changes.
More SDK tips
3. Google Play’s new SDK Console allows vendors to report issues with their SDK versions so that we can give you better advice and recommendations. We started with several large SDK vendors and will continue to add more.
4. Later this year, we’re launching a new public website with important information about popular SDKs to help you choose the right SDK for your application. Find out how we help you build safer and more stable applications in the I / O session below.
Help more users discover your apps and games
5. To ensure that the assets on your Play Store listing can help users anticipate your in-app or in-game experience and generate meaningful downloads, we are pre-announce a policy change for application metadata …
6.and presentation new directives on the preview items on the Play Store listing.
Distribution features for the future of publishing
7. One million applications are in production using the Android application set, with 15% size savings on average compared to a universal APK. The app bundle is the future of publishing on Google Play and, from August 1, 2021, they will be mandatory for all new applications.
8. Based on developer feedback, we will soon be launching an optional code transparency feature to provide additional cryptographic assurance that your app code on the device has not been changed from its original version. .
Identify growth opportunities with our new competitive insights
9. To help you understand your engagement and monetization trends and optimize your product plans, we’ve taken the best of our ecosystem data and contextualized your performance against peers. Learn how to get the most out of it in the I / O session below.
10. You can now also customize and pin the specific metrics that interest you in a Custom KPI section at the top of your app dashboard.
More features for a flexible monetization strategy
11. Your global reach has grown even further: In 2020, we added 34 new local payment methods in 30 markets around the world.
12. We have lowered the minimum prices developers can set paid apps, in-app purchases, and subscriptions in 20 new markets in Latin America, EMEA, and APAC.
13. This year we will be launching Multiple Quantity Shopping, which will allow your users to purchase more than one item in the cart at a time.
14. We will also be launching multi-line subscriptions, which will allow you to sell multiple products under one subscription.
15. And finally, we will launch prepaid plans, which will allow you to offer users access to content for a fixed period of time. (Don’t worry, users can easily extend anytime.)
16. Do you want to take advantage of these new features? Many will be available during your integration Play Billing Library version 4.0, and more will be deployed later this year. As a reminder, new applications must integrate version 3.0 by August 2, 2021 or by November 1, 2021 for updates to existing applications.
Program improvements to engage and retain users
17. This year, Google Play Pass expanded to over 40 markets, with over 800 games and apps. Developers on average more than doubled their Play revenues across all participating titles in these markets. Let us know if you would like to join!
18. Google Play Points have been extended to 22 countries and added deeper integration with the Play Console, making it even easier for developers to integrate. Play’s loyalty program helps developers increase engagement and reduce churn with their most important users. Developers can learn more about joining the program here.
More educational content
19. Want to know more about any of these features? We built a full website with best practices and resources to help you learn more about our programs and tools.
20. Last but not least, we’ve also added tons of new free courses to Google Play Academy. Whether you’re about to launch your startup or expand your existing business on Play, Google Play Academy is here for you.
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