Summer party at home


On July 1, Canadians from coast to coast are invited to Summer party at home virtual music festival presented by Canadian Tire. Featuring a diverse all-Canadian lineup, the three-hour interactive festival will bring together Canadian musicians, celebrities, contests, giveaways and more to celebrate everything Canadians love about music festivals – and viewers from across the country. are invited to watch it from the comfort of their homes at www.HousePartyCentral.com and on Cottage Life TV.

The Virtual Music Festival, announced by FRC Marketing and its partners Mary Brown’s Chicken, ROOTS Canada, SiriusXM Canada, Sleeman Breweries Ltd., Kinaxis and YETI with support from the Canadian Live Music Association, Cottage Life TV and Exclaim! will connect audiences across the country in these extraordinary times of social distancing, reflection and reconciliation, while bringing together an impressive array of performances and appearances by Canadian personalities and musicians in a celebration of hope, healing and joy.

One of the best things about summer is the infamous “Road Trip” and, more importantly, the amazing stops along the way. The Summer House Party presented by Canadian Tire as Cottage Life TV makes a few stops at some of their favorite places in Muskoka and hosts some glorious “Muskoka moments”.

“The past 15 months have been incredibly difficult for many Canadians, and we wanted to give everyone the opportunity to come together as a country under one ‘virtual’ roof,” said Kevin Goodman, director of entertainment at FRC Marketing. “The Summer House Party will do just that. It’s about bringing together everything Canadians love about summer and music festivals into one experience that we can all enjoy for a good cause, all while staying safe at home.

While summer music festivals and holiday weekends may look a little different this year thanks to Canadians doing their part to stay home and practice safe social distancing, Summer party at home presented by Canadian Tire provides an opportunity and platform for all Canadians to come together to celebrate the joys of summer with some of Canada’s brightest musical stars and the healing gift of music.

Thanks to event partners The Summer House Party, fans will have the opportunity to purchase VIP “Care Packs” before and on the day of the event for $ 39.95 each. Each pack will include a limited edition Roots branded t-shirt along with other offers from event partners such as Mary Brown’s Chicken and all proceeds from the sale of the VIP packages will be donated to MusicCounts’ Band Aid program, which supports schools in Indigenous communities, as well as the Indspire City and Color Scholarship for Indigenous students and the Indspire Alexisonfire Scholarship for Indigenous Music.

The Summer House Party presented by Canadian Tire will begin at 5:30 p.m. ET on Thursday, July 1. All information about the event, including the schedule and details on how to join the fun can be found at www.HousePartyCentral.com.

Changes related to COVID-19
The Muskoka region, including the local restaurants and businesses mentioned above, has taken several precautions to help prevent the spread of COVID-19. Social distancing procedures must be followed. Masks are mandatory to enter all buildings and when social distancing is not possible. Frequent hand washing is encouraged and everyone should self-isolate if they are showing symptoms of COVID-19. For more information on COVID-19, please visit our COVID-19 updates page.





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