Spotify Is Testing An Audio Newsfeed. Here’s What That Means



This new Podcasts tab is the direct result of Spotify acquiring an established podcast discovery technology called Podz. It’s a machine learning technology that was belt-fed over 100,000 hours of podcasts, TechCrunch reported in February 2021. By having listened to that much audio content, Podz’s sophisticated predictive technology is supposedly well-equipped to know what you’re likely to find enjoyable and informative, which is a difficult task when many podcasts can last for an hour or longer. Spotify purchased the Podz platform for around $49.4 million in July 2021.

Podz isn’t the only platform that was trying to create an audio newsfeed for long-form audio content. Facebook Soundbites has been in the works for just as long, though it may be sequestered to those who use the Facebook app. There is currently no release date for the new Spotify Podcasts feature, which is still being tested behind closed doors. At least we now know what that Podz acquisition was all about, though keep in mind that as with any test, the feature may change by the time it launches for everyone.

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