Here is the latest Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. Whether it’s video news in App Store optimization, user acquisition, or other ways to leverage video by developers and publishers.
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Instagram will start putting ads on the Explore page – June 26
Instagram is add ad placement to its application on the Explore page.
It won’t be displayed directly on the exploration grid itself (for now), but after a user taps on an exploration post and starts scrolling.
So it should look a lot like an Instagram feed ad, and the ads will be photos and videos.
Advertisers will have the option in their Facebook manager to select or not this specific location.
Google Expands App Campaign Inventory for Apple iOS – June 26
Google is aiming to get more conversions for advertisers on iOS and will roll out updates in July that should allow for app campaign placement in Google search results, even on Safari.
The Safari browser accounts for around 58% of the market share on iOS, so this should add significant reach.
# 1 Facebook Ad Network for Award-Winning Video Ads – June 27
According to a Monetization benchmark Soomla report, Facebook (via Facebook Audience Network) is the leader in first impressions on award-winning videos.
This is based on an analysis of over 100 million users and 2.1 billion impressions.
Admob (Google’s advertising network) leads the way in global sharing for video and interstitial formats.
That’s it for this month! Did we miss something important related to mobile video? If so, let us know in the comments below!
Sylvain Gauchet
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