Longer Instant Ads and TikTok Audience Network

We’re back with another Mobile Video Monthly, where we discuss changes and trends regarding video in the mobile app space. This could be information about ASO, UA, or other ways the video can be exploited by developers and publishers.

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TikTok Plans Native Audience Network – September 3

Follow in the footsteps of all other major ad networks (including Snapchat more recently), TikTok is in beta testing in East Asia a native audience network.

Such a network would allow you to target users using other apps and games, outside of TikTok.

While TikTok currently supports various ad formats, we can imagine that ad creatives for this audience network would be either 9:16 portrait or 16: 9 landscape (so user experience is the best). for people playing in vertical or horizontal mode).

Instant ads up to 3 minutes long and optimization for 15-second video views – September 24

Snapchat has announced a few different updates on the advertising side.

Instant ads are no longer limited to just 10 seconds, which is a pretty big change. While nothing else changes, advertisers can now run ads for 180 seconds. This is great news as it will give more creative flexibility to advertisers and agencies like us. In addition, you no longer need a different creation from Instagram Stories (15 seconds max).

Something else Snapchat has introduced is a new bidding option where the goal is to optimize 15 second video views. You can use these goal-based auctions to maximize engagement.

Snap now also allows interaction (swipe up) on non-skippable six-second videos.

Did we miss some big mobile video related news for March? If so, let us know in the comments!

The Apptamin team

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