IPhone market share drops to fourth in the world ahead of iPhone 13 launch: TrendForce

IPhone’s market share rose from second to fourth globally in the second quarter of 2021, according to a report by market research firm TrendForce. The significant drop in market share, compared to that of the first quarter of 2021, is the result of lower iPhone production. It also comes just ahead of the iPhone 13 launch which is expected to take place later this month. With the iPhone dropping to the fourth position, Samsung, Oppo and Xiaomi managed to take the top three spots in the global market, the firm said.

According to shared data through Trend force, iPhone’s market share fell to 13.7% in the second quarter. The company said the quarterly total iPhone production fell 22.2% quarter on quarter to 42 million units. The drop in production is due to the fact that the second quarter is the transition period between last year’s iPhone series and this year.

Apple is also expected to continue to have a negative impact on its device production in the second half of 2021 due to the recent surge in COVID-19[female[feminine cases in Malaysia and due to the ongoing chipset as well as component shortages.

Still, the iPhone lineup is expected to improve and reach second in the third quarter. TrendForce also announced last month that Apple will maintain the price of its iPhone 13 series at the same level as the iPhone 12 models to attract certain customers.

In its latest report, TrendForce mentioned that overall global smartphone production fell 11% quarter-on-quarter in the second quarter to 307 million units. A year-over-year comparison, however, shows an increase of about 10 percent for the quarter.

The firm also noted that global production for the first half of the year totaled 652 million units, with a growth rate of 18% compared to the first half.

Samsung retained the leading player in terms of quarterly and annual production in the second quarter. It hit the 58.5 million production unit mark, although its share fell 23.5% quarter-on-quarter, TrendForce said.

After Samsung, Oppo came in second place during the quarter. The production of the Chinese company which includes the data of its sub-brands True me and Oppo was down 6.6% quarter-on-quarter to 49.5 million units.

Xiaomi came third with its production of smartphones which amounted to 49.5 million units in the second quarter. Production data includes equipment for Redmi, Small, and Black shark, next to Me models that fell two percent quarter over quarter.

The fifth position was occupied by Vivo in the second quarter, which also faced an 8.1% quarter-on-quarter drop in production during the quarter to 34 million units which also include iQoo devices.

TrendForce said the recent wave of COVID-19 in India affected the production and sales performance of Oppo, Xiaomi and Vivo in the second quarter.

smartphone market production iphone samsung oppo xiaomi q2 2021 trendforce image smartphone market

Market share and production volume of the top six smartphone suppliers in Q2 2021
Photo credit: TrendForce

The TrendForce report also noted that while LG came out of the market in April, it produced 9.4 million units that year and had a 1% market share. The LG mobile phone business closed can help Samsung, Lenovo, and other brands in North America to expand their presence, while Lenovo and Xiaomi are expected to be the two main beneficiaries of the Latin American release, the firm said.

TrendForce also corrected its previous annual estimate of 1.36 billion units with an annual growth rate of 8.5% compared to the current version of 1.345 billion units with an annual growth of 7.3% in 2021. .

“In the future, one of the two main lines of observation will be whether the pandemic will lead to a further decline in smartphone sales. For example, while Europe and the United States are currently experiencing a resurgence of infections, countries in Southeast Asia have also been unable to bring the most recent epidemics under control. Additionally, the pandemic continues to pose a risk to the smartphone supply chain, ”the company said.

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