How pCloud dominates the cloud storage competition


So we spoke with a senior representative of the pCloud team, Rafael Pashamov, about what separates his solution from the rest, how it has adapted to the market over the years, and what exactly this “p” means. “…

Hi Rafael! So tell us why people should care about pCloud when there are so many cloud storage solutions out there?

I would say this is a rather subjective question. Our partners and customers praise pCloud for many different reasons. Imagine asking music fans what their favorite artists are, when there are so many more in the busy industry right now. Of course, we also have our personal opinion on this, but it is rather analytical and in line with what the comments received tell us.

Nowadays, people value relationships more than ever. pCloud has that special touch that lets our customers know that they aren’t just paying for something they can’t see or perceive just for the sake of storing files. By joining pCloud, they become a key factor in making our service a better place for sensitive data and hot storage performance. Unlike other services, pCloud has implemented a lot of changes, updates, integrations and improvements based on customer feedback! Our technical support team is fundamentally an important part of the service – imagine paying generously for something you are having technical difficulty with and not being able to contact a representative. Most other popular cloud services rely on automated responses or AI bots to answer frequently asked questions, which is not the case with pCloud!

Our customers are the reason why we are able to grow so quickly and offer such a convenient variety in terms of features and functionality. They help us grow, while we make them happy by making sure they get what they want… and deserve.

pCloud isn’t the new kid on the block in cloud storage either, since it’s been around since 2013 – how have you adapted to the market over the past 8 years?

Answer: I believe this question is partially answered in the answer above. It’s not about being the latest in the neighborhood or competing with the market. For us, it’s about meeting expectations and finding ways to improve. We include special packages and promotions more often than other services. Not just for the sake of business sales, but to let people know that we are here and that we are trying to give – instead of just take. When we focus on progress and maintain that drive to improve our service and perfect it with updates, our goals are to always raise the bar for ourselves. This is achieved with new challenges and innovations. Since we officially entered the market, pCloud has introduced several revolutionary ideas to the industry. From friendly and very affordable prices to new features that other clouds don’t offer – Encryption folder is a special feature that protects even the most sensitive data, being inaccessible even to pCloud representatives due to client-side encryption algorithms (Zero Knowledge Encryption). We even challenged people around the world to try to break our encryption with a very high financial reward. Obviously, none were able to succeed.

Of course, it’s very hard not to talk about the pCloud Drive Desktop app, which makes life easier for many artists. You basically get a virtual drive with a lot of different functions like syncing and backing up. All this without taking up space on your local hard drive.

Can you explain your reasoning for pCloud’s unique pricing structure?

Success is achieved by devotion and dedication. pCloud aims to be affordable for many, but also retains this specific niche target of people, who are able to appreciate and value our service.

When you build something as large and technologically sophisticated as pCloud and its arguably the best encryption in the industry, you no longer present yourself as an industry giant with monopoly efforts. This is a very advanced and specific type of service that only professionals who understand the importance of data backup and security could understand. Thus, our pricing plans are rather unique and often accompanied by special promotions and discounted offers. As mentioned before, we would much rather keep those who value our work and quality of service, rather than pushing our ideals where they are not needed. Of course, on the business side, we are eager to see more people joining our valuable experience.

In this context, pCloud is the only cloud service that truly offers you a one-stop payment opportunity. Our Lifetime plan is the true definition of giving more and getting back what you deserve! These special customers, who understand the real meaning of data protection, make the decision to pay once and have access to the pCloud plan forever. It’s extremely convenient and it also helped us gain the trust of the public.

How did you optimize the pCloud apps for iOS and Android?

Quality integration and compatibility tests beforehand. What makes a great cloud service if it’s not accessible on all devices, anytime, anywhere?

pCloud is extremely efficient on iOS and Android, providing all the benefits of working in the cloud. Some additional features are even available for your mobile devices, making using pCloud on your phones even more convenient and user-friendly. Not only can you do an automatic download (if enabled) from your Camera Roll or Photo Gallery, but you can also capture your screenshots and have them cloud saved. You can scan a document and immediately prepare it for printing or save it as a .pdf file.

What is planned for the future of pCloud?

Many new integrations are planned. What interests us a lot is to expand our possibilities and be more attractive to those who are looking for something like us, but who don’t know us. That’s why we’re running community-driven campaigns that aim to introduce pCloud to specific audiences with the help of industry experts and accomplished professionals. A good example is the PCloud campaign for music, which has been backed by some of the world’s most famous and trusted musicians. The field of interest created by the campaign is very broad and gives us prospects for improvement specifically for this market. Let’s not forget that pCloud is amazing for the general user, but even better for those who are not only consumers but also creators.

So… are you the best alternative to Dropbox?

This is one of the most interesting topics around pCloud! It’s no secret that people are always on the lookout for new solutions and new ways to improve their lives. This is observed in all industries. The truth is, trends are created and followed by those who love challenges or new experiences.

Yes, sometimes the quality of the predecessor is very high and it cannot be matched. However, this is not the case with pCloud since innovation is one of the key points of pCloud’s business model. We are new and growing very quickly, while working closely with the community, as we are not a huge giant in the market. This allows us to better understand the needs of our partners and to implement them more easily than in the case of a huge mammoth in the industry. First and foremost, we are independent and “compete” in a league of our own. We set the bar high for ourselves and aim to rise even higher.

Oh and finally – what does the p mean in pCloud? Just to make it clear 🙂

This is one of the most interesting questions. pCloud prides itself on being very well structured and professionally organized in terms of company levels and representatives working for the service. Our team of developers is made up of top talent who create breakthrough ideas. We love to breathe rare air. Therefore, the first idea that could be shared with you is that the letter “p” pays homage to the mathematical constant Pi-3.14. As you can see, it’s hard to escape the artistic perspective in pCloud which is proven by our affinity with artists, photographers, musicians, etc.

The alternative answer to your question would be that the letter “p” is also subject to interpretation, as we all perceive the letter “p” to be an association with some of the best computer terms and words. After all, what is a large cloud if it is not protected, personal, private, progressive with the highest integrity and striving for the perfection, the punctuality that is achieved by being pedantic. and especially cheerful when it comes to our hard-working technical support team. All of these great virtues make our platform valuable. And indeed, we highly appreciate the feedback received from our partners who state that pCloud is the perfect place to store the most precious memories and important files.

Thanks to Rafael for taking the time to chat. You can download the pCloud app from ios and Android.



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