Entertainment giant Fox has made a strategic investment in Berkeley, Calif.-Based Eluvio to “accelerate adoption of Eluvio’s blockchain / NFT platform” in the entertainment industry.
- Terms of the deal were not disclosed, but Fox said its investment marks the completion of Eluvio’s Series A which values the company at $ 100 million.
- Eluvio Content Fabric is a blockchain network “for owner-controlled storage, distribution and monetization of digital content on a large scale,” the companies said in a press release.
- As part of the deal, Eluvio, which started in 2019, will provide the technology platform for Blockchain Creative Labs, FOX Entertainment, and the NFT business recently launched by Bento Box Entertainment.
- Paul Cheesbrough, CTO and President of Digital for FOX Corporation, will join Eluvio’s board of directors.
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