Fox Entertainment and Blockchain Creative Labs (BCL) have announced the launch of maskverse.com, a non-fungible token marketplace and community dedicated to the hit entertainment series and singing competition “The Masked Singer”. According to Fox and BCL, the NFT marketplace and a game will be powered by the Eluvio blockchain.
Fox, Blockchain Creative Labs, and Eluvio Introduce Masked Singer’s NFT Marketplace
In mid-May, Fox Broadcasting Company, America’s commercial television network, announced the launch of a non-fungible token (NFT) company called Blockchain Creative Labs. In June, Fox explained that it had partnered with Bento Box Entertainment (BBE) and launched a $ 100 million fund aimed at empowering NFT content creators.
Today, the broadcast and entertainment company unveils an NFT ecosystem dedicated to the popular song contest show “The Masked Singer”. Launch of Fox and BCL maskverse.com, which allows fans of “The Masked Singer” (TMS) to “build their own collection of limited edition digital masks for each character from the six seasons of the series to unlock surprises and exclusive gifts.”
TMS is a series that aired on the Fox Television Network on January 2, 2019. The US version, hosted by Nick Cannon, is based on the original which began in South Korea. The series features well-known individuals, professional athletes and celebrities wearing costumes and masks to hide their identities.
The show also stars Ken Jeong, Jenny McCarthy Wahlberg, Nicole Scherzinger and Robin Thicke. During the first and second years of production, Adweek noted the show was the “biggest reality / contest” series in the United States. When the third season of TMS appeared, it was the series most watched episode, and TMS ratings have skyrocketed also after the start of the coronavirus pandemic.
“Miss Masky” and “Mask Packs”
The NFT fall on maskverse.com begins Oct. 13 at 5:30 p.m. EST and there will be multiple stages, according to statements sent to Bitcoin.com News. Part 1 will see fans get a free NFT of “Miss Masky” as they create a digital media wallet, via Eluvio.
The announcement further states that throughout the season visitors to maskverse.com will be able to obtain “Mask Packs” which include character cards from TMS and “will open a marketplace for fans to buy and sell. cards to complement their sets, as well as other premium and unique digital merchandise.
What do you think of Fox and Blockchain Creative Labs abandoning NFTs and The Masked Singer Marketplace? Let us know what you think of this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons, Fox, Blockchain Creative Labs, “The Masked Singer”
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