Farmers Weekly Podcast Ep 64: Soil Health Payments and Sugar Beet Price Conflict

This episode of the Farmers Weekly Podcast was recorded on location during the Cereals 2021 event in Lincolnshire.

In this episode, Defra Secretary George Eustice pledges to increase support payments to farmers who improve soil health by 30%. But is it enough?

We take a look at the latest robotic tractor to woo the crowds at Cereals. Does it stack up?

Cereal varieties are naturally under scrutiny – is the future behind us?

And farmers are falling out with British Sugar over beer prices – will the two sides ever be happy?

See all our Cereal Cover 2021

Podcast Sponsors

Massey Ferguson

With over 160 years of innovation and experience, Massey Ferguson is one of the world’s leading tractor brands and a force in the global harvesting industry.

You can find out more about Massey Ferguson and the big AGCO family, here.


Building on our strong heritage as a founder and pioneer in the mineral fertilizer industry, Yara is a Norway-based company that converts energy, natural minerals and nitrogen into a comprehensive range of nutrition products. crops and a wide range of industrial applications.

Today, Yara maintains its global position as a leading supplier of nitrogen-based mineral fertilizers and industrial products. The company is the world leader in ammonia, nitrates and special fertilizers.

KWS France

Based in Thriplow near Cambridge, KWS UK has been providing growers with innovative new varieties to meet the diverse needs of the end market for over 25 years. We are developing a wide range of varieties of rapeseed, corn, sugar beet and cereals in collaboration with the KWS group.

We use a range of technologies to ensure better consistency in crop performance for the benefit of all; trader, farmer, processor and ultimately the end user customer. Higher yields, superior disease and pest resistance, and improved performance under adverse conditions are all key criteria we seek to establish in our product portfolio.

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