Recipients include Boyle Street Community Services here in Edmonton, Wood’s House in Calgary, and WIN House. For Tanya, having access to soap during a pandemic is as essential as having access to food during a famine, so if they could provide it, why wouldn’t they?
Of course, the 20-year-old natural soap and body care company is also dealing with the impact of the pandemic on its business. So she wanted to create a campaign that would help them both continue to engage with their customers. and give back to the community. In return for the support of their customers, they donate the soap on their behalf, and every order they ship comes with free soap and lotion samples.
This campaign has now become the cornerstone of the “give back” of their business. The response to the concept has been overwhelmingly positive and they are happy to be able to continue to help their frontline partners who are caring for those in need.