Continue to drive developer success on Google Play

Posted by Purnima Kochikar, Vice President of Gaming Partnerships

As we underlined in march, our mission is to help all developers succeed and build sustainable businesses. Last month at Google I / O, we built on that by announces updates aimed at helping more users discover your apps and games, open registration for the new level of service charges of 15%, and more.

But we’re always looking for ways to help developers of all types succeed on Google Play, and today we have even more to share.

Invest in better cross-device experiences

Users expect compelling content no matter what device they are on. With our recent launch of Entertainment area for tablets, the announcement that Samsung watches are come to Wear OS, the upgrade Android Auto platform, and a new discovery experience on Google tv, developers have more opportunities than ever to engage their users.

On Play, we’re excited to help developers evolve their services beyond mobile and across all important form factors for users. We have a long history of offering programs to help you create innovative experiences and today we are opening our Play Media Experience program globally to empower even more developers to invest in the best multimedia experiences on all devices. , especially :

  • Video – high quality video content for the living room; requires integrations with Android TV, Google TV, and Google Cast
  • audio – subscription music and audio services that work everywhere; requires integrations with Wear OS, Android Auto, Android TV, and Google Cast
  • Books – a compelling reading experience on larger screens; optimized experience on tablets, foldable and integration with the new entertainment space.

Through these integrations, we provide developers with new discovery and re-engagement opportunities to accelerate their overall growth on Play and offer a 15% service fee for the duration of the program, all to help developers deliver premium experiences. .

Developers can consult program guidelines and show interest now and we will give you more information if you are eligible. The Play Media Experience program joins our many other resources for developers, including: Subscribe with Google for news publishers, our existing corporate programs and our many other initiatives like Game points and Game pass that help us continually improve our offerings to users and meet the needs of developers.

New updates coming soon for game developers

Register now for digital Google Developer Summit for Games July 12 and 13 for the latest product updates from Google. We’ll have over 20 sessions on Android, Play, Cloud, Firebase, and Ads to help you make better games and reach your users.

As always, we’ll continue to listen to your feedback and look forward to finding even more ways to support your business every step of the way on Google Play.

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