Constellation, a distributed infrastructure that connects big data to blockchain, today announced the acquisition of Dor, a startup that helps retail brands grow by enabling them to improve customer outcomes through its data analysis solution that allows them to better understand in-store traffic.
With this acquisition, Constellation is able to acquire and codify Dor’s large foot traffic data and link that data to other large consumer data sets.
Equipped with this data, the company will provide new insight into the spending habits of millions of consumers without compromising privacy. By combining its existing mobile node infrastructure and Dor’s hardware, Constellation aims to create the largest mesh network in the blockchain.
“Acquiring a data-driven hardware and software business will help us increase the usefulness of the Constellation network. Through its cutting-edge technology, Dor delivers critical data that enables thousands of retail stores in the United States and Canada to improve the customer experience. With this acquisition and the data we can get with Dor’s battery-powered and cellular thermal sensors, we can put millions of monthly data points into our network. This acquisition kicks off our vision and ambition to merge crypto businesses with traditional businesses. “
– Ben Jorgensen, CEO of Constellation
Constellation + Dor
A San Francisco-based startup, Dor will continue its retail business while working with Constellation to develop new blockchain-focused products.
Dor was founded by two former Apple engineers in 2015 and funded by leading venture capital firms including Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, Precursor Ventures and Vertex Ventures in Seed Towers and Series A with a total investment of over $ 15 million.
“The data provided by Dor allows retailers to make changes to better optimize the performance of their stores. In a world where stores use an endless amount of experiences and tactics to increase sales, there is no way to determine which methods work unless you have the data that can back them up. Constellation will help us streamline this data in addition to exploring new possibilities in the world of cryptocurrency and distributed ledger technology. “
– Michael Brand, CEO of Dor
Blockchain model that supports a world of new applications
Unlike blockchains such as Bitcoin and Ethereum, which face scalability challenges due to their linear networks, the Constellation network is based on a directed acyclic graph (DAG) model.
This model forms a database of nodes in a decentralized trellis structure that can handle millions of data entries and grow exponentially as the amount of data increases.
With the combined growth of Constellation’s Hypergraph network and Dor’s hardware innovation, the acquisition lays the groundwork for new developments in blockchain technology and integrations into real-world applications and hardened infrastructure.
More than 2,000 retailers rely on Dor technology to make actionable, data-driven decisions based on foot traffic information. Dor’s thermal foot traffic meter counts the thermal signatures of store visitors and is supported by its proprietary machine learning algorithms to maintain and increase accuracy rates.
The Dor’s sensor is a peel and stick solution that uses a cellular connection, making installation easy and secure for independent retailers and businesses. Dor’s thermal sensor tracks customers anonymously, so there is no risk of compromising customer privacy.
The Dor acquisition reflects Constellation’s vision to lead a global mesh network on distributed devices. From now on, Constellation will have the ability to deploy its technology in the retail industry and tap into the large size of the physical store market by expanding its network with mobile nodes for transactions.