Boardroom & Thirty Five Ventures announce partnership with Dapper Labs

Wednesday, thirty-five companies and blockchain technology company Dapper Labs announced a multi-year partnership which will include co-branded activations through the Boardroom media network.

The multi-faceted two-year partnership will help bring Dapper’s hugely popular NBA Top Shot platform to life in a unique way, with Kevin Durant prominently featured. Durant and Thirty Five Ventures will play a creative development role as part of the landmark deal, with the Brooklyn Nets superstar curating and creating both Top Shot highlights and multimedia projects.

“Top Shot is the future of basketball fans, bringing them closer to players and building community across the sport in new and innovative ways,” Durant said. “At Boardroom, we have also been at the forefront of TVN space, and I’m excited to collaborate to advance NFTs into the mainstream, creating and hosting exclusive Moments and content with Top Shot.

Dapper partnership follows Boardroom’s early commitment to cover collectible cards, collectibles, and the thriving non-fungible token industry, including collaborations and editorial coverage for the industry’s largest and most fashionable collectors. As part of the Dapper partnership, fans will not only receive NBA Top Shot news and features, but freebies, spotlight on key moments and fan-to-fan exchanges, behind-the-scenes video content and elements of traditional sponsorship with the revolutionary NFT platform.

In September, Dapper Laboratories announced a new round of funding of $ 250 million to a $ 7.6 billion valuation, according to a source close to the company, as well as a new NFT partnership with LaLiga. That assessment came before Dapper announced a separate NFL and NFLPA pact that will bring Top Shot-style moments to America’s most popular sports league via its Flow blockchain.

“Thirty Five Ventures has been supporting and investing in Dapper Labs for quite some time,” said Rich Kleiman, co-founder and CEO of Thirty Five Ventures and Boardroom, “and we are thrilled with the opportunity to further partner with them and expand our NBA Top Shot coverage across all Boardroom properties.

Ahead of the NBA’s 75th season kicks off on October 19, Top Shot is listening to calls to make Legendary Moments available for fans to take anywhere on the channel, with more Moments to come. Top Shot will also release Dwyane Wade’s first Run it Back Moments of the 2005-06 season, as well as a Rare Run it Back Drop. Coverage of these Dapper Lab announcements, along with other exclusive content, will take place on the Boardroom platform as part of the partnership.

“From the moment we met Kevin and Rich, it was clear that we shared a passion to bring fans closer than ever and in the most epic way to their favorite athletes,” said Roham Gharegozlou, CEO of Dapper Labs. “As KD continues to make his mark on game-changing moments, we are able to offer fans access to him in entirely new ways and cement NBA Top Shot’s place at the center of the NBA experience. fans. “

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